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	The Martin Dingman Signature Stripe line reflects high-end men's fashion products made in Italy and America. Footwear needed a box as luxurious as the product inside. The orange is the brand's core color adorned with an ornate, colorful stripe and finished with a gold-foil logo. The box was hand-made in Italy. Designed in Adobe Illustrator. Photo by Lersch Photography.
	Smithwick is a fishing lure brand established in 1947. Since then, the lure has seen slowing sales and a reduction in market share. Missing for decades has been the Devil’s Horse logo, an icon used on all of the Smithwick packaging. Here, it has been revived. and given a modern look. Created in Adobe Illustrator.
	Knight & Hale created a series of distinctive acrylic duck calls. The challenge was to reflect their quality and price point in an acrylic duck call. Each call was jewel-like, and as such, I was compelled to put them under glass. I chose a high-polished acrylic box to represent a “glass” display. The product card was designed to fold and wrap around three sides of the box. This gives the product a continuous “billboard” of information about the call. Background and support elements were designed in Adobe Illustrator. Photography was manipulated in Adobe Photoshop. Each was imported into Adobe In-Design to finish the project.